Few people know that OMA (The Office of Metropolitan Architecture, Rem Koolhaas’s groundbreaking firm) designed an experiential retail store for Samsung in Singapore!
OMA states that: “Mobile devices have transformed social activities: while socializing once largely consisted of serendipitous encounters in civic spaces, social activities today mostly take place on virtual platforms defined by personalized parameters. What were once unexpected encounters are now calculated social experiences which occur in no specific physical location or hour.
The Samsung Experience Store at VivoCity is a setting where virtual social activities are integrated with real life, enriching the shopping experience and introducing surprises in human interaction that are not available in the encoded world as defined by keyed-in parameters.”
The store is pure and minimal, with simple glass displays highlighting the products on display.
The store is located within Vivocity, a shopping mall designed by Toyo Ito. OMA also designed The Interlace, a large scale residential development.
Images by Jonathan Choe
